In Part I, I discussed the content duration and dimensions on short video platforms and their impact on user behavior and platform positioning. Recap of Part I As a brief recap, short videos are typically between 10 and 60 seconds long. The duration of a single unit of content loosely correlates to user behavior in number of sessions per day. However, the addictive nature of short videos, especially with a well personalized feed, results in 2-3x the average session time of typical social media usage. This causes the number of sessions to be similar to social media, but the overall daily time spent to be closer to YouTube and Netflix.
DNA Of Short Video Platforms - Part II
DNA Of Short Video Platforms - Part II
DNA Of Short Video Platforms - Part II
In Part I, I discussed the content duration and dimensions on short video platforms and their impact on user behavior and platform positioning. Recap of Part I As a brief recap, short videos are typically between 10 and 60 seconds long. The duration of a single unit of content loosely correlates to user behavior in number of sessions per day. However, the addictive nature of short videos, especially with a well personalized feed, results in 2-3x the average session time of typical social media usage. This causes the number of sessions to be similar to social media, but the overall daily time spent to be closer to YouTube and Netflix.